Customer Choice Lab | BUS 101 Week 5

Set up today’s marketplace

Choose one industry so customers compare realistic competitors—including the option to do nothing.

Business categoryBusiness teams3–5 students per teamCustomersRotate among teamsRotations per roundSet up to 4 rotationsMinutes per rotation

Randomize profilesEnable hidden alternatives

Instructor-operated, Zoom ready

Generate cards, run discovery interviews, analyze the evidence, deliver tailored pitches, then collect customer choices.